Chanel Paris-St. Moritz, for people who prefer winter to the Riviera
The first winter fragrance in Les Eaux de Chanel. Pear, rose and a musky amber accord, inspired by Gabrielle Chanel on the slopes of St. Moritz from the late 1920s.
Guerlain L'Heure Bleue, for those who wait for the blue hour
Created by Jacques Guerlain in 1912, reinterpreted in 2026 by Delphine Jelk with an exclusive iris tincture. A century old perfume is driving Guerlain's growth this year, and I understand why.
Niche perfume, for people who would rather smell rare than famous
Fashion slowed this year. Fragrance did not. Puig had a record third quarter with niche houses growing at double digits, and Guerlain grew strongly inside a flat LVMH. The numbers behind the bottles.
Zielinski & Rozen, for those who prefer a notebook to a campaign
The perfume house from Old Jaffa has opened in Lisbon, in a former bakery in Bairro Alto. Its story starts with a notebook of formulas from 1905.
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